Prior to coming on board as a Senior Interactive Designer at Silverlign Agency, I was first hired as a freelance designer to work on an electronic magazine on the website of fashion designer and lifestyle icon Vera Wang. Utilizing my layout and typography skills, I designed content for her microsite which aimed to reflect the Vera Wang brand of elegance and refinement. Known for her sumptuous approach to fashion – in particular, wedding gowns – and modern, upscale events, my priority was to infuse the same elements of glamour which define her brand into the e-zine’s content.    

When I joined the Silverlign team full time, my task was to optimize Dockers.com, which included designing landing pages for men’s and women’s departments, and microsites for fit guides, khaki styles, gift guides and seasonal lookbooks. For each season, we brainstormed ideas for new and exciting themes. Once we produced a style guide, our team then collaborated with the Dockers’ apparel team to refresh the site with updated color palettes, new font accents, and interactive elements. The seasonal details were then carried out across different campaigns and projects such as emails, social media, sizzle videos, and in-store and online promotions.

Some of my other special projects were designing collateral for The GEM Hotel Chelsea in New York City’s stylish Chelsea section. I aimed to reflect the character and charm of this boutique hotel as well as its prime location in the city.