Levis Fall 2010 Lookbook - worked along with the Licensing and Design team with photo styling, signage and printed pieces.
Interior elements explorations for Dockers Mens' Khakis. This included designs for waistband, pockets and utilitarian details. Everything was designed in Adobe Illustrator.
Interior details for khakis and outerwear. The Khaki manifesto was printed on Tyvec material and was sewn on the inside pocket of khakis and outerwear.
Graphic embellishments and internal waistband details on women’s khakis. I collaborated with apparel designers on the women’s team to update their SureFit Innovation (elastic sewn within the waistband). I picked a font that was modern yet feminine, staying close to the brand. They implemented my design on their Metro trouser, one of their newer products.
Dockers Spring 2011 Lookbook. The inspiration came from the surroundings of Marfa, Texas, mixed with modern art. Pops of color like red, blue and yellow had to be integrated within the book. I art directed the photography maintaining a consistent look and feel on each category. I also made the signage for the tables, keeping the same vintage look and feel as the lookbook.