The SIMS

Enjoyed by gamers for nineteen years, The Sims is a life simulation video game series which features open-ended simulation of the daily goings-on of its quirky, engaging characters, the Sims. It is one of the most successful and longest-running franchises at Electronic Arts (EA). My task was to revamp the Sims brand and generate pre-launch interest in The Sims 4, the newest and most exciting addition to the franchise. This involved partnering with the Maxis Studio Marketing, web development, and game development team to design and optimize the thesims.com website. I was the online visual design lead throughout the go-to-market cycle and helped map multiple site iterations to a comprehensive digital marketing campaign.

My role:

• Wireframes

• Web interface design | e-commerce

• Branding

• Design QA