Lucasfilm

 As the Lucas companies were preparing to move to their new home at the Letterman Digital Art Center in Presidio back in 2004, I was part of a team that created new corporate identities for 12 Lucasfilm companies. In response to George Lucas’s request for a more cohesive, uniform branding system, our team took on the challenge to modernize existing brands, such as ILM, LucasArts and Skywalker Sound, as well as create new ones for more recently added entities.

George’s vision was to have these companies share a commonality by infusing the iconic Lucasfilm arch into each brand. Our team ensured that every brand had its own unique personality but still shared that one common visual element. To differentiate them, we also modernized existing “glyphs” to create visual harmony across the board. The result was a family of brands which collectively represented a spectrum of entertainment. The team carried out this branding system digitally across the company’s various websites and portals as well as through print collateral and business systems. In addition, I designed the Lucasfilm style guide which is still being used by the Lucas companies today.

My role: Visual design | Branding - logo design, business collateral design, marketing materials, website design