LEAPFROG

This was a freelance project for LeapFrog. A new product launch prompted a need to design a microsite for the Leapster Explorer and showcase its cool features through animation and videos. I designed the user interface containing links to trailers, sweepstakes, and the Explorer library. The library was designed to filter the content (games, e-books, videos, etc.), customized to every parent’s needs. After numerous iterations, a video wall was added at the top in order to showcase trailers of the latest games and videos. Another microsite exploration I designed was for Learning Toys, products designed for toddlers. This included all the popular Scout toys, Learn & Groove as well as Fridge Phonics.

Another project I had to tackle was to create new marketing and promotional email templates. At that time, LeapFrog was in the process of overhauling its website. They wanted to implement the new look and feel across all channels.

Lastly, I designed an online brand style guide to compile all specs for the web assets, email templates and all brand elements for all the Leapfrog products.

Microsite exploration for Learning Toys